DIARY: Clear Channel recruits PR agency to promote King & I national tour

Despite the imminent loss of its two stars, Josie Lawrence and Keo

Woolford, all is not lost for musical King & I - its upcoming nationwide

tour has taken on PR help to recruit cast members and to get bums on

seats.



The (currently) all-female LDA Communications agency has won the brief

to promote the show as its 18-month run at the Palladium ends in

January.



LDA's four-strong account team, led by account director Sally Payne,

went to see the show last week - and snooped around backstage to say hi

tothe cast. Although they didn't get to meet the two stars, account

manager Jessica Savage remained upbeat, insisting 'exciting' new stars

will fill the lead roles for the nationwide tour.



LDA will work for Clear Channel Entertainment, which runs the show, on

'relaunching' the show to the public and media. Increasing awareness of

regional auditions for children is a major part of LDA's remit.



At least one member of the LDA account team will attend the opening

night in each location. First stop is Edinburgh in April, followed by

cities such as Manchester and Bristol.



Theatres in Woking and Stoke will also play host to the King & I

roadshow.



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