Last week's most read stories on PRWeek

PRWeek's most read content last week included people moves at Asda and the Cabinet Office but was topped by our look at what 2013 holds in store for comms trends.

ance Armstrong (Credit: Liz Kreutz)
ance Armstrong (Credit: Liz Kreutz)

We spoke to leaders at Freuds, Bell Pottinger, eBay, Portland and Grayling about their predictions for this year, which touch on Leveson, transparency, mobile and big data.

There was sad news to begin the year with the death of Daniel J Edelman, six decades after he founded Edelman in Chicago. 

The industry he influenced continues to change, as evidenced by an Investis survey that showed the number of UK corporates with a dedicated social media presence has increased threefold over a year.

There was a crop of people moves, with Amy Lawson departing Channel 4 News for the Cabinet Office, Sian Jarvis stepping down from Asda, and Alison Cole’s role at Npower disappearing in a comms shake-up.

Another London 2012 communicator is off the market, with Dan Timms signing up to work across Portland’s corporate practice.

On Friday, disgraced cyclist Lance Armstrong's attempts to rehabilitate his public image by confessing to his drug use to Oprah Winfrey were judged insuffcient by Henry Chappell, CEO of Pitch and M&C Saatchi Sports and Entertainment director Jamie Wynne-Morgan.

On the new business front there was movement at Costcutter and debt charity Step Change, though client spend measures look increasingly less bullish.

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