The appointment is part of a strategic expansion and restructure of Tangerine’s senior team, seeing Harding take over responsibility for the consumer division from director and co-founder Sarah Halton, who has been building the agency’s capabilities until now.
Harding reports to Halton and group managing director Sandy Lindsay. She heads up a team of 17 people managing clients including Atkins, Wilkinson’s stores and Dulux.
Harding sits alongside Sam Gregory, managing director of the agency’s b2b team, and Ben Aronson, managing director of the agency’s digital offering, Juice.
Harding joins from her position of senior account director at M&C Saatchi Sport and Entertainment, where she oversaw a range of accounts from Reebok UK to Amir Khan. She was with the agency for six years.
Lindsay said: 'Under Sarah’s stewardship, our consumer team has developed into a hugely successful part of the agency.
'We have now reached a size where we need to expand our senior team once again and establishing this role was a natural step for us following the appointment of Sam Gregory as b2b managing director in 2011.
'Mary brings some fantastic experience that will be a huge asset for the agency and our clients and I’m very much looking forward to seeing our consumer offer develop even further in 2013.'