It will also seek to promote its range of itineraries in the Mediterranean, Northern Europe, the Atlantic Ocean, Caribbean and the Antilles, South America, South Africa and the Red Sea.
Four bgb replaces incumbent Jori White, which stopped working with MSC two months ago.
Four bgb director Helen Coop will be leading the retained account and reporting to Alessandra Pierleoni, MSC’s marketing & direct sales director.
Giulio Libutti , MSC Cruises UK & Ireland MD, said: 'As we look to raise the profile of MSC Cruises in the UK and Ireland, and with the launch of our twelfth ship this year, it was important for us to choose a PR agency that not only understood the cruise industry but could also deliver wider results, particularly in the travel and lifestyle media.’
MSC Cruises is the fourth largest cruise company in the world.