Costcutter in early stage talks around wide-ranging PR brief

Costcutter is in talks with agencies around calling in comms assistance, PRWeek understands.

Costcutter: Early stage talks
Costcutter: Early stage talks
The major convenience store player is believed to be in early stage discussions around appointing an agency for a new wide-ranging PR brief.

The work could cover everything from consumer through to crisis comms, with the brief likely to be an ongoing one.

News of the talks comes as the 1,700 store-strong franchiser’s territory in petrol forecourts is increasingly being encroached on by the major supermarket names.

Last week The Telegraph reported that according to a study by Christie & Co an average of 40 supermarket forecourts had been granted planning permission each year since 2009. It predicted that there could be another 160 sites by the end of 2016.

A well placed source pointed to the threat of the ‘big four’ – Tesco, Asda, Sainsbury's and Morrisons - in this area as being an issue any appointed agency would be likely to look at.

They also pointed to overseeing the large network of stores as likely to be part of any brief.

Last year, Costcutter Supermarkets Group reported a 4% year-on-year rise in sales, with 112 new retailers joining the group in the first half of 2012.

Costcutter declined to comment on the discussions.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.

Max Clifford trial jury reconvenes with majority verdicts direction

Max Clifford trial jury reconvenes with majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has reconvened after being told by the judge yesterday afternoon that he will now accept majority verdicts.

The latest social media fail case study: #myNYPD

The latest social media fail case study: #myNYPD

The New York Police Department's Twitter fail offers another social media lesson for organisations.