MEDIA: Touch music mag editor Davy hopes to match Mixmag

Touch, the music magazine that went into receivership last April,

relaunches this week with an ambitious circulation target.



'We are looking to sell what Mixmag and Ministry sell,' editor Toussaint

Davy claimed. This would put the fledgling magazine's circulation

between 75,000 and 100,000. The monthly will cover 'urban' music such as

hip hop, R&B, reggae, house and UK garage.



Davy believes the market is not served at present. 'Hip hop and R&B are

what's popular. Music of black origin is driving what 14-year-old kids

are buying' Davy said.



Touch was bought this year by London-based Saffron Publishing. Davy said

the new version would not be solely London-focused and that the average

reader would be 20-years-old.



Davy was deputy editor of Touch from 1997 to 1999 before he moved to New

York to freelance. From January to September 2001 he was urban editor at

music website Worldpop.com.



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