MEDIA: Scotland on Sunday set to develop lifestyle content

Scotland on Sunday is to beef up its lifestyle content and expand

its main analysis section.



Editor Margot Wilson said: 'The key area of the paper to be developed is

the lifestyle section. We haven't really tackled health and

fitness.'



There will be opportunities for PROs to push ideas, Wilson added.



Lifestyle content will stay at the back of Scotland on Sunday's colour

magazine, Spectrum, Wilson said.



One of three magazines from the title, along with At Play and Into

Sport, Spectrum covers arts, books and lifestyle and is edited by

Deborah Colcutt.



Wilson, who joined Scotland on Sunday four years ago, added: 'We are

wanting to expand the main section, to develop Week in Review. When we

first started it was very integrated.'



Week in Review, which is now a distinct section, contains analysis of

news, politics and current affairs.



Scotland on Sunday, which is owned by The Scotsman group, was redesigned

during the summer and now has seven sections overall. 'We are very much

in a developing phase,' Wilson said.



As part of this development, she has also been looking for a permanent

executive editor to work on editorial strategy across the paper.



Although the role is news-oriented, it is a wide-ranging brief which

will involve liaising with individual editors and driving ideas, Wilson

said.



'You can get a lot of news stories out of magazine stories. We will be

looking for crossovers,' she added.



Scotland on Sunday news editor Seb Hamilton - who has been covering the

executive editor brief - is to join The Sunday Telegraph as deputy news

editor later this month. He replaces Shan Lancaster.



A sports magazine, Into Sport, was launched by the title in September

and is edited by sports editor Richard Bath, who joined from the Sunday

Herald (PRWeek, 31 August).



The Scotsman group also owns the flagship daily broadsheet The Scotsman,

and the Edinburgh Evening News.



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