Good Relations trials Google planning tools

Chime's Good Relations Group is claiming to be the first PR agency to get training from Google in the digital giant's creativity, planning and insight tools.

Google training scheme: Ameila Torode
Google training scheme: Ameila Torode

Starting today, 15 Good Relations Group staff will attend three morning sessions and evening events over the next three months.

If deemed successful, the training will be expanded to all 215 people within the group.

The link-up with Google is the idea of Amelia Torode, who last September joined the board of Good Relations Group when she took the role of head of digital and innovation at Chime.

Torode’s former role was head of strategy and innovation at Good Relations’ sister ad agency VCCP.

Torode, as well as Good Relations’ planning directors Jon Leach and Nicholine Hayward, will attend the training.

Good Relations’ other digital initiatives include the newly created GRG Digital Academy, a digital training programme that will be led by Torode and former Apple executive Tim Spark.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.

Max Clifford trial jury reconvenes with majority verdicts direction

Max Clifford trial jury reconvenes with majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has reconvened after being told by the judge yesterday afternoon that he will now accept majority verdicts.