Grayling wins brief for Royal National Orthopaedic Hospital

The UK's largest orthopaedic hospital has drafted in Grayling to boost awareness of its services and provide support for a major redevelopment of the NHS trust's site in Stanmore, Middlesex.

State of the art: An artist’s impression of the redevelopment
State of the art: An artist’s impression of the redevelopment

Grayling is charged with creating a major campaign to raise the profile of the Royal National Orthopaedic Hospital NHS Trust.

The trust recently submitted its application for an £84m redevelopment scheme and is awaiting approval from the local authority. Over half of the trust’s buildings were erected more than 60 years ago and patient care is still being delivered in wards that were originally designed for temporary war-time use.

The redevelopment aims to provide purpose-built, state-of-the-art facilities for adults and children for the first time.

Head of corporate affairs Jackie Stephen claimed this was a ‘critical time’ in the trust’s history as it worked towards receiving Foundation Trust status by April 2014.

Stephen told PRWeek: ‘In the medical field we are world-renowned and we are using this opportunity to raise our profile.’
Grayling has been selected for the short-term project for its ability to combine ‘sig-nificant NHS understanding with political and stakeholder planning experience’, Stephen said.

The trust is keen to build on broadcast coverage earlier this month to drive national, local and specialist press coverage of its status before the decision on the hospital’s planning application is delivered in March this year.

Kathryn Ager, director of Grayling’s public sector, health and skills division, will lead the account.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.