MacLaurin nets Tiscali brand work

Internet service provider Tiscali has appointed MacLaurin to create

a brand identity in the UK following a six-way competitive pitch.



The 12-month campaign will also see a number of distinct campaigns aimed

at developing the company's B2B and consumer businesses. The account,

which will bag the agency six-figure fees, was previously held by

Harvard PR.



Cornelia Parchment-Horn, PR and communications manager for Italian firm

Tiscali in the UK, said the agency was chosen as it understood that

'Tiscali needed first to communicate a good brand and personality before

running a PR programme'.



She said no decisions had yet been taken as to how the brand would be

modelled but claimed that work on devising the brand would involve

'messaging workshops' and consultation with the company's head office in

Italy.



Tiscali provides internet access, content, and services to 17 million

users in 15 countries.



The UK arm was created with the acquisition of a handful of ISPs

including World Online, for whom Harvard was working on a B2B brief,

earlier this year.



The account will be headed by MacLaurin director Colette Flanagan,

reporting to Parchment-Horn.



- MacLaurin has picked up the PR brief for Digital Bridges - a company

that provides wireless entertainment services.



MacLaurin will run a consumer and corporate PR campaign and will report

to Brian Baglow, Digital Bridges global comms manager.



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