NP hired to take Lampies to top of Christmas chart

NP has won a major role in the grudge match of the year - the

tussle for the Christmas number one single.



NP - formerly Northern Profile - is on the side of The Lampies in their

upcoming chart battle against sister BBC cartoon The Tweenies.



Seeking to emulate the success of Bob the Builder, which claimed top

spot last year, NP will run a campaign involving media relations with

the pop press and children's TV, personal appearances by The Lampies at

football matches and product placement.



Managing director Nick Brown, said: 'We will be saying that the show is

the number two cartoon on TV and has a good chance for the Christmas

number one. It is very Christmassy with lots of bells and whistles.'



Other singles in the running include those by teen band Steps and

actress Kate Winslet. Brown said the agency would also be seeking to

'piggy-back' on any stories run about them.



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