Former Royal aide takes Red Cross PR post

The British Red Cross has appointed the Queen's former press

secretary Charles Anson as its interim head of PR.



The appointment comes as the charity launches a hunt to fill the

newly-created role of director of communications, which replaces the

title of head of PR and gives board-level status to a communications

professional at the charity for the first time.



The head of PR role was previously held by three-year incumbent Beryl

Evans, who has joined the National Garden Scheme as its chief

executive.



Anson heads a 19-strong team and reports to CEO Sir Nicholas Young, who

created the director of communications role as part of a charity-wide

senior management review.



One of Anson's priorities will be to co-ordinate PR for the aid

organisation's latest fundraising campaign, for Afghanistan.



The charity aims to raise £1m to buy essential supplies for those

affected by the conflict as well as ploughing extra funds into the

International Red Cross's ongoing work in the area.



In the wake of the fall of Kabul, the charity hopes to step up its media

relations for the campaign as journalists gain more access.



Since the campaign launched on 27 September £650,000 has been

raised.



Anson was previously director of corporate communications at the Hilton

Group, but was made redundant in August. He joined the charity this week

and is expected to be in post for the next three months.



From 1990 to 1997 Anson was the Queen's press secretary. He has also

worked as a press aide to prime ministers Lord Callaghan and Lady

Thatcher.



Corporate communications at the Hilton Group is now being managed by PR

manager Tricia Field and IR head James Mason. Both report to group CEO

David Michels.



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