Ben Sherman has hired Radiator PR in place of incumbent Shilland
Communications for consumer work.
The fashion brand awarded Radiator its media relations and brand
positioning brief after a two-way competitive pitch against Quantum
Shilland loses the six-figure fee account after nearly a
It was hired last June to replace the Rowland Company, now renamed PR21,
which acquired the client when it bought Red Rooster (PRWeek, 23 June
Radiator joint MD Lorna Milliken leads the account, reporting to Ben
Sherman marketing manager Lucy McPhail.
'Ben Sherman is an essentially British brand with strong roots in
menswear, so while it's important not to lose the value of our 29-year
heritage, we also need to communicate the other evolving brand elements,
such as womenswear, footwear and denim,' said McPhail.
Radiator has also been appointed by football-oriented clothing firm One
Utd and Soccer Star, the latter firm's first external PR appointment.