Puma Hotels calls in Brighter Group to raise profile

Country hotel group Puma Hotels Collection has called in Brighter Group to raise its profile in the UK.

Cheltenham Park Hotel: One of Puma Hotels' 21 properties
Cheltenham Park Hotel: One of Puma Hotels' 21 properties

The agency will target trade and consumer media with a focus on the meeting, incentive, conference and events sector (MICE), and the leisure industry.

Puma Hotels' newly appointed chief executive, Fredrik Korallus, said: ‘The Puma Hotels Collection is looking to raise its profile within the media and thus telling our story, in what is already a tough competitive market, will be crucial.

‘Brighter Group, with its strong track record of promoting hotels to the consumer, MICE and trade sectors will be instrumental in placing the Puma Hotel Collection on the map.’

The PR duties were handed to Brighter Group without a pitch process and were previously handled by Lotus UK.

Puma Hotels owns 21 four-star hotels across the UK. The hotel group was previously run by Spanish firm Barcelo Hotels until it terminated its lease in April 2012.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.