Healthcare: The Week in Healthcare

Freuds helps DH campaign.

The Department of Health has launched a major new drive for its Change4Life healthy eating campaign. Promotion of the 'Be Food Smart' campaign, which includes an ad break takeover during Coronation Street, is being handled in-house with support from retained agency Freuds.

MELA Sciences, the company that developed MelaFind, a device that helps dermatologists detect melanoma when it is still curable, has named New York-based Rpr Marketing Communications as its PR agency in the US.

Bristol-Myers Squibb has called in Jones Public Affairs to support its US oncology advocacy business. The contract complements the oncology advocacy work that the firm was already doing for Bristol-Myers Squibb within the EU, said agency founder Carrie Jones. As part of the agreement, the firm is helping the biopharmaceutical firm connect with non-profit and professional organisations to understand the needs of the cancer patient community.

Bill Price has left his role as vice-president of media relations at Johnson & Johnson US to join Pfizer Animal Health as senior director of corporate comms.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Judge tells Max Clifford trial jury majority verdicts will be accepted

Judge tells Max Clifford trial jury majority verdicts will be accepted

The jury in the trial of celebrity publicist Max Clifford has been told by the judge that he will accept majority verdicts after five days of deliberations on 11 charges of indecent assault.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.