Healthcare: The Week in Healthcare

Freuds helps DH campaign.

The Department of Health has launched a major new drive for its Change4Life healthy eating campaign. Promotion of the 'Be Food Smart' campaign, which includes an ad break takeover during Coronation Street, is being handled in-house with support from retained agency Freuds.

MELA Sciences, the company that developed MelaFind, a device that helps dermatologists detect melanoma when it is still curable, has named New York-based Rpr Marketing Communications as its PR agency in the US.

Bristol-Myers Squibb has called in Jones Public Affairs to support its US oncology advocacy business. The contract complements the oncology advocacy work that the firm was already doing for Bristol-Myers Squibb within the EU, said agency founder Carrie Jones. As part of the agreement, the firm is helping the biopharmaceutical firm connect with non-profit and professional organisations to understand the needs of the cancer patient community.

Bill Price has left his role as vice-president of media relations at Johnson & Johnson US to join Pfizer Animal Health as senior director of corporate comms.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.