Stir PR given brief to raise profile of Caorunn gin in UK

InterBev Group, the international arm of Thai drinks company ThaiBev, has handed a brief to Stir PR to raise the profile of Caorunn gin in the UK.

Caorunn: ThaiBev gin brand
Caorunn: ThaiBev gin brand

Stir will run a consumer and trade press office for the gin brand, along with activity throughout 2013. It will create a campaign around the annual Taste of London festival held in Regent’s Park, with further projects later in the year.

The agency aims to grow the profile of Caorunn in the London bar and pub markets, as well as with consumers.

Caorunn gin brand manager Ibolya Bakos-Tonner said: ‘The food and drink experience and contact network of the Stir team will be invaluable in raising awareness of Caorunn gin in the London bar scene.’

The brief was handed to Stir PR without a pitch.

ThaiBev, best known as the maker of Chang beer, launched Scottish-made Caorunn gin in 2009.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.