INTERNATIONAL: Porter Novelli appoints global chief

NEW YORK: Porter Novelli entered a new era this week as CEO Bob

Druckenmiller stepped into the role of chairman and handed the

day-to-day global operations to Dave Copithorne.



Copithorne will become global CEO from 1 January next year, at the same

time as senior partner Helen Ostrowski becomes president of North

American operations.



PN also named Michael Gehb as chief finance officer, Gary Stockman as

chief operating officer in place of 14-year incumbent Jeff Herskowitz,

and Julie Winskie as general manager of the New York office.



Druckenmiller will act as 'brand steward' and a resource for the

management team. He will also oversee the agency's staff

development.



The moves finalise PN's succession plan, begun two years ago, and is the

final stage in its effort to create a clearly branded single entity with

a strong practice structure.



Copithorne said some outside PN characterise him as a technology PR

specialist, but noted his experience managing global growth, having

turned Copithorne & Bellows into an international agency long before its

PN merger.



He said: 'This is not just about me; it's about the whole management

team with their strength across all disciplines.'



He described his mission for the agency as being about 'fighting trim

for clients and developing the strongest global practice that will win

an increasing share of global business'.



Copithorne was named PN's US president in November last year (PRWeek, 1

December 2000) after an earlier management reshuffle, which also created

a senior management team of 33 partners and eight senior partners

sitting on an executive management committee.



Steve Jursa then replaced Copithorne as head of the technology-focused

PN Convergence Group.



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