KTA PR picked up the brief via a four-way pitch process and will work on a contract lasting initially until the end of 2013.
Mission PR is believed to have been the incumbent on the consumer PR brief. It is thought its contract with Monarch expired during the summer.
KTA PR will report to Russell Ison, head of group PR and comms at the Monarch Group, and support the airline through the in-house press office.
Kevin George, MD, Monarch Airlines, commented: ‘KTA has generated some excellent creative ideas in its proposal and with its experience in the aviation and travel industries, we look forward to working with the agency during the coming year.’
Monarch was founded in 1962 and is the oldest airline within the UK still trading under its original name. The airline is headquartered at Luton and employs about 3,000 across the group.
KTA MD Gail Palmer said: ‘We are proud to be representing one of the nation’s favourite airlines and with our unrivalled aviation and travel expertise, we look forward to getting started on the campaign.’
Monarch Airlines carried about 5.9 million passengers during 2011.