Jargon PR called in to help launch Top Gear magazine app

The makers of Top Gear magazine have appointed Jargon PR as it launches a revamped app.

Top Gear magazine: Revamping its app
Top Gear magazine: Revamping its app

Jargon PR, which won the new project brief following a pitch shoot-out, will be working with publisher Immediate Media on promoting the new app.

Simon Corbett, MD at Jargon PR, will be reporting to Tom Townsend-Smith, marketing manager at Top Gear magazine.

Corbett said the focus was on the national, trade and tech-focused press, as well as online.

He added: ‘We are looking to get journalists to trial the app, with the nationals hugely important to us because of the huge readership the magazine has, and get it out to as wide an audience as possible.’

Touted as the magazine’s first ‘fully interactive’ app, it features exclusive content including videos and galleries.

It was developed by Engine Creative for Immediate Media, which publishes Top Gear magazine under contract from BBC Worldwide.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.