The holiday company has put Four bgb's retained UK comms work out to tender after a seven years of working with the agency.
The move comes ahead of a major brand campaign set to launch in January, which seeks to differentiate Club Med from its competition.
A spokesman for Club Med said: ‘Our challenge is that we are not recruiting enough new holidaymakers to meet our growth targets. Awareness and understanding of the brand is still not high enough among our target markets, so we need to go further to deliver a step change in awareness and education in order to truly grow.
'To achieve this, we are investing in a through-the-line marketing and PR plan promoting our new global brand campaign.’
The winning agency will manage corporate and b2b, but the main focus will be on consumer-facing work. It will also run the press office, as well as partnerships.
A spokeswoman for Four bgb, which is repitching for the work, said: ‘We have worked with Club Med for seven years and are pleased to be participating in a repitch to coincide with its new brand campaign that rolls out in January. We would be delighted to continue to work with such a great brand.’