Club Med repitches consumer comms work with Four bgb

Club Med is repitching its consumer PR account amid a global drive to attract more holidaymakers and meet growth targets.

Club Med: Launching a global campaign
Club Med: Launching a global campaign

The holiday company has put Four bgb's retained UK comms work out to tender after a seven years of working with the agency.

The move comes ahead of a major brand campaign set to launch in January, which seeks to differentiate Club Med from its competition.

A spokesman for Club Med said: ‘Our challenge is that we are not recruiting enough new holidaymakers to meet our growth targets. Awareness and understanding of the brand is still not high enough among our target markets, so we need to go further to deliver a step change in awareness and education in order to truly grow.

'To achieve this, we are investing in a through-the-line marketing and PR plan promoting our new global brand campaign.’

The winning agency will manage corporate and b2b, but the main focus will be on consumer-facing work. It will also run the press office, as well as partnerships.

A spokeswoman for Four bgb, which is repitching for the work, said: ‘We have worked with Club Med for seven years and are pleased to be participating in a repitch to coincide with its new brand campaign that rolls out in January. We would be delighted to continue to work with such a great brand.’

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.