PUBLIC SECT0R: RNID moves to bolster comms team

The Royal National Institute for the Deaf is looking to beef up its

communications team with two newly created senior roles.



The charity is on the hunt for a director of campaigns and media as well

as a director of information and membership services. Both will report

to executive director of communications Brian Lamb.



RNID deputy head of media Monique Warnock attributed the moves to the

rapid growth of the 70-strong directorate. It was felt that the mandate

was too big to be covered by one director.



The criteria laid down for both posts include strong national media

contacts, and close links with parliament and civil servants.



The director of campaigns and media will also become Lamb's deputy,

heading a team of ten media relations, lobbying, campaigning and

research staff.



The information and member services director will be responsible for

communications with the charity's 26,000 members and network of

supporters.



The RNID appointed Lamb to the director of communications role in

September last year, after he had spent 12 years at Scope, ultimately as

head of public affairs (PRWeek, 16 June 2000).



His appointment coincided with the creation of a regional media

co-ordinator position, filled by Matt Grainger, aimed at supporting PROs

in the 'devolved' regions.



The revamp of the communications division is aimed at supporting the

charity's campaigns, including efforts to persuade the Government to

roll-out digital hearing aids across the NHS. Last week the RNID

released a leaked memo from West Dorset general hospitals NHS that

advised playing down the effectiveness of the digital aids.



The charity is also lobbying to secure a commitment on subtitling in the

Communications Bill.



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