PUBLIC SECT0R: Christian Aid shifts focus onto world trade reform

Christian Aid has launched a major PR push calling for reform of

international trade.



The campaign, called Trade for Life, will be the focus of the charity's

campaigning for the next four years and is seen by CA as the most

effective way to eliminate poverty in developing countries.



This represents a significant change in focus for CA, which previously

focused on eliminating developing world debt.



Staff from all CA departments are involved, although the bulk of the PR

work will be carried out by the three-strong policy group and the media

relations unit.



All work will be handled in-house but advertising agency Partners BDDH

was taken on to handle a poster campaign, launched this month, to target

London Underground passengers.



CA director of external relations Kate Phillips said: 'This is a logical

progression of our work on debt. We are still looking at the underlying

causes of poverty. International trade reform is something that we have

been doing work on already but this is a significant step up.'



CA's PR team will also be focusing on the charity's supporters, urging

them to get more involved in influencing opinion formers and politicians

on trade reform.



Mark Curtis, CA head of policy, will be at the World Trade

Organisation's latest summit, being held this week in Doha, Qatar, to

argue CA's case.



Phillips added: 'Looking at specific events, such as the WTO summit, is

very much a focus of our work, seeking out media and publicity

opportunities.'



One of CA's key messages in the campaign is to call for the creation of

a global regulator to make multi-national companies more legally

accountable in terms of trade.



CA is a partner of global trade reform group, the Trade Justice Movement

(TJM), which was set up in November last year. Other partners include

Baby Milk Action, Friends of the Earth, Oxfam and Save the Children.



Around 4,000 people joined a demonstration in London last weekend

organised by TJM to call for reforms.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.