The Brand Republic division of Haymarket Business Media, which publishes the creative industry ‘bibles’ Campaign, Marketing and PRWeek, announced editor-level staffing changes today as part of a new focus on its core brands and digital publishing.
The division is replacing the traditional editor role with the position of brand editor. The change reflects the fact that a modern editor on one of these brands has a truly multi-channel role today, overseeing content via websites, apps, print products and live events.
Digital content becomes the absolute priority for these brands, with the group increasing investment in web and mobile apps, as well as data journalism. As a result, many job titles will change to reflect the new emphasis on digital engagement and the fresh skills being developed.
The three ‘power brands’ – Campaign, Marketing and PRWeek - will continue to have print products while reader demand exists. Danny Rogers takes over as brand editor of Campaign and Media Week, responsible for all editorial content covering the advertising and media industry. He will retain his group editor-in-chief role.
Rogers will continue to oversee PRWeek, which he began editing in 2005, until a dedicated brand editor is appointed. Campaign (website, print and app) and Media Week (website) will be produced by a single editorial team. This includes a newly appointed head of media – Arif Durrani (formerly group news editor) and a news editor - Maisie McCabe (formerly senior reporter).
‘Campaign is a strong and iconic brand,’ said Rogers. ‘I look forward to working with this incredibly talented team to make the editorial content more digital, integrated and engaging during 2013.’
Claire Beale moves from Campaign, which she has edited for eight years, to become brand editor of Marketing, responsible for all editorial content aimed at brand owners and client-side marketers.
Beale will work with an enhanced editorial team on Marketing. She said: ‘I've been given a great opportunity to drive Marketing's development as a dynamic and creative multimedia brand for brand leaders, their CEOs and anyone who is responsible for building brands to build businesses. I will be working with a newly expanded team on a range of exciting developments we have planned for Marketing across 2013.’
Noelle McElhatton, editor of Marketing, has decided to leave Haymarket after 12 years at the company. McElhatton, whose roles have also included editor of Marketing Direct and editor of Content Solutions spanning the Brand Republic Group, is to undertake a course at City University while working as a freelance consultant. Haymarket have had a long and fruitful business relationship with McElhatton and hope to continue this relationship in the future.
All production – digital, print and art – will be pooled into a central studio, efficiently serving Brand Republic Group’s mix of brands and channels, with a strong emphasis on digital.
Philip Smith, currently head of Content Solutions, the group’s bespoke content operation, becomes head of Studio & Content Solutions, taking on additional responsibility for the central studio, a combined production resource of production editors, sub-editors, web producers, art editors and photographers – with a view to making this team more digital and to more efficiently serve the growing diversity of content platforms.
Gordon MacMillan, currently group social and international editor, becomes editor of BrandRepublic.com, which refocuses as a portal and aggregation site for the entire marcoms sector.
Brand Republic will be powered by Campaign, Marketing and PRWeek but will also curate the very best content, opinion and blogs from a variety of external sources. MacMillan will retain his role as group social media editor.
Richard Watts, group publishing director, said 'we have built a very successful digital business and our development plans combined with these editorial management changes will provide us with a platform for growth in the future.'
Commenting on McElhatton’s departure, Watts praised her 'flair, focus and commercial awareness' over the years and most recently in revamping Marketing in print and online during 2012. 'In the fast-changing environment of digital publishing, Noelle started the brand on a path of evolution both in content and design that got it talked about again.'
McElhatton said: ‘It’s been an immense privilege to lead Marketing and its talented, creative and hardworking team, as we pulled off a redesign of the brand, achieved record levels of traffic to our website and continued to build on one of the highest Twitter followings in b2b publishing.'
'We've successfully repositioned Marketing so that it is best able to report on and reflect the digital explosion that is sweeping through the marketing industry.'
'This 83-year-old brand has an unrivalled history and an impressive future ahead of it.'
In 2012, Marketing led industry news coverage of the London 2012 Olympic and Paralympic Games, with scoop after scoop on the brands sponsoring the Games.
'I would like to thank Haymarket for the great honour it did me when it appointed me editor of Marketing and for the supportive managers I’ve had during this time, Danny Rogers and Richard Watts.'