City and corporate PR consultancy Tavistock Communications has
jumped to the top of the M&A PR adviser table for the first time with
its work for 13-year retained client Vodafone.
Tavistock jumped one place to take the top slot in PRWeek's October
ranking of M&A PR advisers, notching up eight deals worth a total of
more than £9bn - of which £8.5bn came from handling
Vodafone's protracted takeover of Japan Telecom.
The 30-strong agency advised Vodafone on PR surrounding the deal to
increase its stake in Japan Telecom, the largest telecoms group in
Japan, from 45 per cent to 66.7 per cent.
Gavin Anderson's Tokyo office also advised Vodafone on the acquisition,
which was completed in mid-October, taking the financial PR consultancy
into second place.
The Deal Watch figures, compiled exclusively for PRWeek by corporate
finance information service Zephus, reveal previous league leader
Brunswick slipped into fourth place advising on 14 deals worth £1.9bn last month, a drop of £10.6bn since September.
According to the data, compiled from publicised deals involving at least
one UK company, Financial Dynamics moved up six places to third, working
on more deals than any other financial PR firm in the October
Cordiant Communications-owned FD advised on 16 deals totalling £2.7bn.
The firm worked on one of the month's biggest deals, handling PR for
private equity group Cinven, involved in the £1.2bn sale of UK
publishing group IPC to AOL's magazine division Time Inc, which
completed last month.
October also saw the announcement of American Electric's £649m
agreed bid for coal-fired power stations in Fiddler's Ferry, Cheshire,
and Ferrybridge, West Yorkshire, handled by WPP-owned Finsbury, which
ranked fifth in the table.
Weber Shandwick Worldwide's newly merged financial PR offering Weber
Shandwick Square Mile entered the table in its new form for the first
time, taking sixth position.
The agency, created early last month from the merger of Golin/Harris
Ludgate, Square Mile BSMG Worldwide and WSW's City PR division, advised
on 12 deals worth a combined value of £587m.
The October Deal Watch also saw Atlantic PR enter the Top 10 for the
first time. It advised the management team in charge of Jim Beam's
Scottish spirits business on its £208m MBO of the company, renamed
Atlantic, which is based in Edinburgh and run by co-founder and managing
director Malcolm Brown, handled investor and media relations, public
affairs, media training and internal communications surrounding the
deal, which was the largest ever MBO undertaken in Scotland.
DEAL WATCH OCTOBER 2001 RANKING
Ranking Financial PR Company No of Deals Deal Value
1 Tavistock Communications 8 9.15
2 Gavin Anderson & Company 2 8.93
3 Financial Dynamics 16 2.73
4 Brunswick 14 1.93
5 Finsbury 6 0.66
6 Weber Shandwick Square Mile 12 0.59
7 The Maitland Consultancy 2 0.47
8 Citigate Dewe Rogerson 5 0.46
9 Smithfield Financial 3 0.36
10 Atlantic PR 1 0.21
Source: Zephus Corporate Finance Knowledge (www.zephus.com)