Kerry Foods appoints Cirkle for UK and Ireland growth drive

The global chilled foods heavyweight behind brands such as Wall's and Dairygold has appointed Cirkle following a competitive pitch.

Kerry Foods: Handed b2b brief to Cirkle
Kerry Foods: Handed b2b brief to Cirkle

The agency beat two others to win the retained b2b work with Kerry Foods, whose portfolio of household-name goods also includes Richmond and Cheesestrings.

Led by b2b director Neil Brenson, Cirkle will report to Kerry Foods' shopper marketing director Sue McVie and focus on helping the company to reach its three-year growth targets across the UK and Ireland.

This will involve work around category leadership through stakeholder engagement, retailer-to-retailer advocacy and customer reward programmes.

Caroline Kinsey, MD of Cirkle, said: ‘The core message will focus on the breadth of category that Kerry Foods offers and the role this can give it in helping grow chilled foods within retailer businesses.

'That will be the focus, whether it is working with the media or direct with retailers and helping them drive consumers to fridges through advice on key dates or in-store displays.’

Kerry Foods is the consumer foods division of Kerry Group, which supplies more than 15,000 food products, food ingredients and flavour products to more than 140 countries.

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