Web security provider Webroot picks Bite for global comms brief

Internet security provider Webroot has named Bite as its retained global agency following a competitive pitch.

Webroot: Online security service
Webroot: Online security service

Bite will aim to build brand recognition of Webroot, with activity focusing on strategic media, analyst relations and customer advocacy, as well as positioning the business as a thought leader in the internet security sector.

The agency's work will focus on five key markets: the UK, US, Japan, Germany and Australia. 

Rocket had previously handled comms work for Webroot in the UK and rest of Europe.

Webroot executive vice-president product and strategy Michael Malloy said: ‘To achieve market dominance requires the perfect combination of drive and business sense, and the best public relations and marketing comms partner possible.

'Bite was chosen because it mirrors our passion and shares the common goal of taking the leadership position in our respective markets.’

Bite CEO Andy Cunningham said: 'Webroot has all the ingredients to be a great success story. Complementing the company's innovative offerings and strong leadership team with Bite's calculated global and local comms strategy will help Webroot clearly articulate its point of differentiation to businesses, consumers and partners.'

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.