Hutchison 3G begins PA agency search in the UK

Mobile operator Hutchison 3G has launched a hunt for its first UK

public affairs agency.



The search has been initiated to bolster the firm's lobbying as the

Communications Bill goes through Parliament.



The bill, expected to become law by 2003, is set to create the

communications super regulator Ofcom, superseding Oftel, the industry

regulator.



Hutchison external relations head Edward Brewster said: 'We can confirm

we are looking to appoint an agency. We are a new firm so with matters

such as the Communications Bill we look to strengthen our efforts.'



The firm has already talked to a number of agencies. The successful

agency will report to 3G's in-house PA team, led by government affairs

head James Gurling.



Hutchison is still looking to appoint a corporate PR agency, to report

to Brewster's external relations team (PR Week, 28 September).



Some corporate work was done by Brunswick, which was taken on last year

to help with the agency's successful bid for a 3G licence. Brewster said

both agencies would work together to build the brand.



The operator is owned by Hong Kong-based Hutchison Whampoa, Japan's NTT

DoCoMo and Dutch wireless company KPN.



In the second half of next year, Hutchison is expected to make available

its 3G services.



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