DIARY: Wilson's 'stakeholder' experience at BAA should prove useful at Smart

Des Wilson's corporate social responsibility background at airports

owner BAA should work to his benefit in his latest role as a

non-executive director at CSR consultancy The Smart Company.



Wilson, who served as BAA corporate affairs director for six years under

CEO Sir John Egan, joins the Chime-backed agency this month.



He will work closely with founders Deborah Mattinson, Vikki Cooke and

Amanda Jordan, and recently appointed MD Leighton Andrews.



Angered by a PRWeek report earlier this year tipping him to return to

his former employer, Burson-Marsteller - he was director of PA there

before joining BAA - Wilson this week sought to clarify the earlier

speculation as to his future after leaving Heathrow and Gatwick's parent

company.



'It was nonsense that they were trying to "woo me back",' he says,

disingenuously, of his recent chinwags with B-M London CEO Alan Biggar.

'There were talks about me and one particular project but we decided it

wasn't necessary.'



Even if the link between Wilson and B-M appears to be severed, the link

between him and Egan is of a more enduring kind. The pair have

co-authored a book on CSR using their experience lobbying for the fifth

terminal at Heathrow, which Wilson is credited with pushing through

against local opposition and government ambivalence.



'It is based on the BAA programme and is passionate advocacy for

stakeholder values and sustainability,' he says of Private Business,

Public Battleground, published next March.



His experience at BAA, and before that as director of campaigns for the

Lib Dems, should stand him in good stead at Smart, whose CSR clients

include Consignia, which last week announced it had made thousands of

its stakeholders (er, staff) redundant. Ouch.



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