Councillors urged to embrace social media

Councillors have been called on to increase their use of social media, after research revealed just a third currently embraced online comms.

Underused: Social media
Underused: Social media

Research from the London Communications Agency has shown that 34 per cent of councillors said they were tweeting or blogging at least once a fortnight.

Agency director Luke Blair called the figures 'encouraging' but said that more still needed to be done.

Pointing to the recent trend of council cuts impacting on comms budgets, he also suggested frontline social media engagement would be increasingly important: 'It's a relatively cheap, effective way of reaching out to people, and something that should be encouraged by comms teams.'

Local Government Association comms head David Holdstock pointed to recent ComRes findings in which the overwhelming majority of councillors said social media were here to stay.

'It's really important that councillors are engaging with their residents in ways that suit them,' he added.

Other findings from the LCA's research and Blair's reaction to the report can be read in this week's online public sector column.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.