MEDIA: E-distribution for The Scotsman with NewsStand

The Scotsman newspaper has followed a key rival into an electronic

distribution deal with distributor NewsStand.



Business a.m., the Scottish business and finance daily, struck a deal

with NewsStand in the summer (PRWeek, 29 June). The Scotsman is now also

available to subscribers worldwide, who can read the paper online in the

same layout as the print version.



The software, which activates all links and URLs in the paper, is

downloaded free by the user and NewsStand takes a commission on each

subscription.



E-subscriptions are pitched between retail price and the cost of

receiving a mailed version of the print publication.



NewsStand European representative Warwick Brindle said the company is

testing 50 other titles worldwide. It already has contracts with the

International Express in London, the Globe & Mail of Toronto, The

Australian and the New York Times.



The Audit Bureau of Circulation has agreed to show NewsStand's e-sales

on a different line of its audit reports.



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