MEDIA: BBC Sport plans tri-media strategy

BBC Sport has strengthened its new media, development and sport

news department as it establishes a tri-media strategy integrating TV,

radio and online.



Head of new media, sports news and development Andrew Thompson said:

'There is an awareness of how the broadcasting landscape has changed and

is changing. Integrating online into our primary TV sports coverage is

essential to the success of the division. Everything will now have a new

media presence from the beginning.'



Graeme Reid-Davies becomes executive editor, sports news and new

production.



He will continue in charge of the sports news area, overseeing bulletins

for TV and Radio 5 Live, but will add responsibility for news

production, particularly in TV, to his brief.



Pete Clifton remains as editor, sport online, in charge of the BBC Sport

website. Thompson said: 'I want it to keep as the core 24/7 fast,

accurate, comprehensive news service but continue to develop areas where

it can interact (with the audience).' Areas such as chatrooms, gaming

and video streaming would be worked on during the next few months, he

added.



This summer the BBC introduced interactive news to coverage of the

Wimbledon tennis championships, and this type of programming will be

repeated, Thompson said.



Peter Allden takes on an enhanced role as editor, development. His brief

will include leading the multi-media creative team from ideas

development to production and acting as main point of contact for

documentary proposals.



Allden will also be in charge of support programming, such as

mini-documentaries for Grandstand, and is responsible for the BBC's

extensive sports archive.



'We are developing a new production arm in the department to produce

archive-based programming,' explained Thompson, to whom all three

positions report.



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