Natural Hero sports brand brings in Ramarketing

Newcastle-based Ramarketing has been appointed by sports recovery brand Natural Hero to boost its trade and consumer profile.

Natural Hero: non-medicinal wellbeing range
Natural Hero: non-medicinal wellbeing range

The agency, which specialises in healthcare, will assist with media, brand and export strategy and implement a PR, marketing and social media campaign.

Natural Hero, which launched last year, is a non-medicinal wellbeing range of products containing 'rubefacient' herbs – a class of botanicals that have a soothing effect when applied to the skin.

The brand is seeking to position itself as an environmentally friendly, feel-good alternative to existing training and recovery products and uses the strapline ‘tested on athletes not animals’.

It ranges is currently being trialled by 56 Holland & Barrett stores and Fenwick, Wholefoods, Snow & Rock and Sweatshop.

Natural Hero founder Louise Vincent said: ‘Our Natural Hero products are very much in keeping with what the modern active consumer demands so have a huge of amount of potential.’

Raman Sehgal, owner of Ramarketing, which won the account by recommendation, said: ‘The Natural Hero project is an incredibly exciting one as it’s a brand very much at the start of its life cycle, which provides us with the opportunity to make a real impact and help get the products noticed by consumers and buyers.’

Natural Hero became the first sport and fitness brand to receive ethical accreditation from the Ethical Company Organisation last year. It is also a member of 1% for the Planet, an initiative founded by Yvon Chouinard of outdoor wear giant Patagonia.

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