Zeno Group wins Sol Republic headphone range brief

Sol Republic has brought in Zeno to handle the UK launch and ongoing comms for its headphone range.

Michael Phelps: Endorses Sol Republic
Michael Phelps: Endorses Sol Republic

The brand, founded by a former executive of Monster, the company behind Beats by Dr Dre headphones, is endorsed by Michael Phelps. It gained notoriety after the swimmer wore the headphones before races at the London 2012 Olympic Games.

Zeno will promote the sound quality of the product to consumers and align the brand with musicians and DJs via social media and events. Zeno will also handle the launch of the headphones in European markets, including the Netherlands, Germany and France.

Zeno group managing director, Europe, Steve Earl said:  ‘Europe is ready for a headphone brand that cares deeply about making music sound better to the people who really love it, but making that quality accessible too.

'The launch brief is a ringing endorsement of what makes Zeno different – agile brand launches driven by deep local market expertise, delivered internationally.’

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