We Are Social grabs Lenovo global brief

PC maker Lenovo has appointed We Are Social as its retained global social media agency following a four-way competitive pitch.

Lenovo: global social media brief for We Are Social
Lenovo: global social media brief for We Are Social

The agency will provide strategic support to Lenovo’s in-house social media team and help develop long-term strategy across social media channels.

The work will be led from the agency's Singapore and New York offices with support from its other locations, including the London-based office.

We Are Social will create social content and provide measurement and metrics, as well as crisis management support.

Lenovo director of digital and social centre of excellence Rod Strother said: ‘We were particularly drawn to We Are Social's dedicated social media offering. Its team live and breathes conversational marketing, and at the same time they understand the importance of weaving social media into the heart of an integrated marketing approach.

‘Their insights and strategic approach will be hugely valuable to us as we move forward with our vision for social media within Lenovo.’

Lenovo’s relationship with 3 Monkeys for consumer PR work in the UK is unaffected by the appointment.

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