Retail and entertainment outlet Bluewater appoints Shine Communications

Europe's largest shopping destination Bluewater has hired Shine Communications as it looks to up its comms clout.

Bluewater: Light Switch On campaign featuring Conor Maynard, the English National Ballet and Flawless
Bluewater: Light Switch On campaign featuring Conor Maynard, the English National Ballet and Flawless

The agency has been called in for consumer-facing retained work over the next year to help increase its draw as a leading space for entertainment and retail.

The agency won the brief after a competitive pitch, with work kicking off around a Christmas campaign targeted at adults.

Richard Brett, Shine MD, said that Glow, an event space at Bluewater, would play a key role in a comms drive that would include a strong element of experiential work.

‘We’re looking at creative events and content that feel fresh, exciting and different, with Bluewater’s strong link to fashion one element of many in what we plan to do,’ he said.

Brett, whose agency will be reporting to Bluewater’s head of marketing David Wilkinson, added there would also be a drive to hit the national press.

‘There’s the catchment area of Kent and south east London, but we’re also looking in terms of media strategy to widen the net. It’s about making sure we are getting Bluewater’s voice into titles with a bigger reach, such as nationals and glossy magazines, with social media important too.’

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.