The UK set-up will serve the agency’s existing clients internationally when it opens in January, as well as seek new business.
Bowman-Boyles joined Waggener Edstrom in September 2011 from BT's Operate division, where she was head of employee and change comms. Previously, she has held senior roles at Burson-Marsteller, GolinHarris and Weber Group. She brings experience working with clients such as Shell and Coca-Cola, and previously advised Cadbury around its salmonella contamination crisis.
The expansion is Finn's first foray into Europe since the agency was spun-off from Ruder Finn last year. A Jerusalem-based office is currently its only location outside the US.
Bowman-Boyles told PRWeek the new office would be based near Tech City, around the Shoreditch and City parts of London, to take advantage of investment in the area, which includes a multi-million-pound makeover announced yesterday by David Cameron.
Former Facebook UK head Joanna Shields was recently named as head of UKTI's Tech City Investment Organisation, which aims to attract foreign investment to the area.
Finn Partners London will initially focus on the tech sector, working closely with its New York, San Francisco and Chicago offices and will expand its requirements according to client needs. As a sister agency of Ruder Finn, Bowman-Boyles said the two firms would work together as appropriate.
Founding partner Peter Finn said of its international expansion: ‘We’ve achieved a great deal since launching Finn Partners in 2011, creating strong partnerships, delivering great work, adding talented people and expanding our locations.
‘Our vision from the outset has included plans for our international growth and I’m excited that we’ve hired Chantal and will have our London presence firmly established early next year.’
Waggener Edstrom UK general manager Cairbre Sugrue said the agency was currently on the hunt for a replacement for Bowman-Boyles.
He told PRWeek 'We are looking to bring in a new lead for the tech practice, who'll bring fresh ideas and vision to build on the momentum we've achieved to date.'