Julius Duncan will take the newly created director of comms role at the Premier League club in January.
He will be responsible for the club’s media relations and marketing, and creating an integrated comms approach to develop the brand both domestically and internationally.
Before co-founding Headstream in 2005, Duncan worked at City PR firm Finsbury for more than five years. He has also previously worked as a business correspondent on news wire AFX.
Nicola Cortese, executive chairman of Southampton FC, commented: ‘The appointment of a senior director of comms is an essential part of the ambitious plans we have for the club and reflects our commitment to excellent communication with all stakeholders. Julius brings a range of experience and skills that will help keep Southampton at the forefront of comms in the years ahead.’
Duncan added: ‘I’m looking forward to joining the team at Southampton and representing a club with such passionate fans, rich heritage and high quality in everything it does.
‘There is huge potential to use digital and social media alongside traditional channels to communicate the club’s story both domestically and globally.’
Southampton returned to the Premier League in 2012 after an absence of seven years. The club, which is currently in 18th position in the league, recorded back-to-back promotions over the past two seasons.
The club has retained Square 1 Consulting to support its PR operation since 2009.