Text 100

In September, the agency announced a global leadership restructure, which included the promotion of Rowan Benecke to regional director for North America to replace Scott Friedman, who left after ten years.

Chief executive officer: Aedhmar Hynes
Chief executive officer: Aedhmar Hynes

Global head Aedhmar Hynes

Ownership Next Fifteen

Fastest growing offices New York, Sydney, Kuala Lumpur

Key clients IBM, Lenovo, Cisco

Cecile Missildine became regional director for EMEA, and Ann Costello regional director for Asia-Pacific.

The agency hired Edelman's senior vice-president and group creative director Peter DiBart as vice-president in New York, and relocated global social media lead Jeremy Woolf from Hong Kong to New York to head digital.

Client wins include Staples in North America, Vodafone in EMEA and Asia Pacific, the Internet Society in Asia-Pacific, EMEA and North America, and VeriSign in EMEA.

Its highest profile client win was Vodafone, which appointed Text 100 to be its global agency for b2b comms campaigns across Europe, Asia-Pacific, Africa and the US. Starting in August 2012, Text 100 began to provide support for the business in more than 70 markets and followed the completion of Vodafone's £1bn takeover of Cable & Wireless Worldwide.

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