Ogilvy PR

Ogilvy PR launched a range of initiatives in 2012, including Social@Ogilvy, which now has 600 dedicated social media executives, in addition to OgilvyEngage, a global behaviour change practice.

Award: The gnome experience
Award: The gnome experience

Global head Christopher Graves

Ownership WPP

Fastest growing offices London, Chicago, Beijing

Key clients BP, Intel, Ford

After partnering with analyst relations strategy firm KCG, it launched ACE (Analyst Community Engagement), a global service designed to give technology companies a strategic and measurable approach to industry analyst relations.

Aside from these developments, the agency won accounts with LG Electronics, Boehringer Ingelheim and IRS Free File.

Ogilvy added to its senior team by poaching Edelman's global chief creative officer Mitch Markson for a dual leadership role - president, global consumer marketing and chief creative officer, purpose branding. ABC News business

correspondent Betsy Stark was appointed MD, content and media strategy. Meanwhile, in the UK, Michael Frohlich took on the MD role in April.

Ogilvy topped off the year with four wins at the PRWeek UK Awards including the trophy for Global PR Campaign for its work for The Gnome Experiment with Kern & Sohn.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.