Burson Marsteller

Perhaps the biggest change for Burson-Marsteller this year was the exit of its global CEO Mark Penn to join Microsoft as corporate V-P for strategic and special projects in July.

Campaign: Dutch Broadcasting Orchestra
Campaign: Dutch Broadcasting Orchestra

Global head Donald Baer

Ownership WPP

Fastest growing offices Switzerland, Asda'a (Middle East), Brussels

Key clients Med Pharma, Vinci, Swiss Watch Association

B-M promoted former Clinton White House comms director and chief speechwriter Donald Baer to replace him.

In the UK, chairman Gavin Grant left to become CEO at the RSPCA. B-M hired G4S Cash Solutions' comms director Mike Love to replace him. B-M also hired US National Security Council executive secretary Nate Tibbits to be chair, US public affairs practice, and the World Economic Forum's head of digital media Matthias Lufkens as chair, EMEA digital practice.

The agency made a series of acquisitions in the past 12 months. It took a majority stake in South African consultancy Arcay Comms, which has an extensive affiliate network across 50 countries in Africa. It also acquired a majority stake in Finnish agency Pohjoisranta and bought French agency i&e.

B-M opened its third office in Brazil, while its UK office won a PRWeek Best Places to Work award this year.

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