AstraZeneca PR unit at full strength after hiring spree

AstraZeneca PR chief Fiona Tigar has put in place the final

elements of the drug giant's comms team, after concluding a 19-month

recruitment spree during which she appointed 15 PROs.



The hires follow Tigar's appointment as head of PR and communications in

February last year, with a mandate to create the then newly merged

company's communications division (PRWeek, 18 February 2000).



The latest appointments see the firm take on Ruth Martin as internal

communications manager, and Angela Swann as editorial manager. The

previous round of hires was in April (PRWeek, 27 April).



Martin joins after 19 years at Marks & Spencer, most recently working in

the role of corporate communication services manager. Her remit will see

her provide strategic advice to the firm and implement internal

communications programmes.



Swann arrives from BP Amoco, where she specialised in e-business and

telecommunications. She will provide input for all communications, and

assume responsibility for the website and intranet.



In April, AstraZeneca recruited to fill four senior posts, taking on

Dominique Jaquest as brand PR manager, and Catherine Jankowicz to head

corporate and community programmes.



Tigar was herself recruited from Swiss healthcare firm Roche, where she

was public relations manager for the UK pharmaceutical division (PRWeek,

18 February 2000).



In August, AstraZeneca took on Jango Communications to advise on the

launch of global brands.



The company was formed in 1999 when Swedish firm Astra AB merged with UK

firm Zeneca Group.



The firm employs 50,000 people worldwide, 10,000 of whom are based in

the UK. New products in the pipeline include treatments for asthma and

high cholesterol.



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