STOP PRESS: Asda PR manager Sophie Throup has quit

RETAIL: Asda PR manager Sophie Throup has quit to join her former

boss's newly created PR firm, Zed PR. The agency was set up in May by

former Asda PR head Zara Pinchbeck. Throup joined Asda four years ago

and for one year served in a non-PR role managing two stores in

Yorkshire.



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