Skills Funding Agency calls for Kindred's help

The Skills Funding Agency has called in Kindred to help promote further education.

Building knowledge: Young people learn the skills of bricklaying
Building knowledge: Young people learn the skills of bricklaying

The agency won a pitch shoot-out, reported as being worth £100,000, for the six-month campaign.

It will work with a recently formed group focused around further education and led by the SFA, a partner organisation to the Department for Business, Innovation and Skills.

The main focus will be on raising awareness of the progression further education offers learners, and the positive impact it has on individuals, employers and communities.

Kindred director Anastasia Scott will lead the agency work. Scott said that as well as letting people know how further education can help them progress in their lives, the agency aimed to ensure the industry’s success in doing this was reflected in its reputation.

The appointment comes as the SFA, which invests £4bn a year of public spending in colleges and training organisations, is set to introduce a simplified funding system for adult skills.

It follows a report that found a shortage of manual workers, including plumbers and builders, might prevent the UK from meeting energy efficiency targets.

As well as the SFA, Kindred will work closely with bodies including the Association of Colleges and the National Apprenticeship Service.

Part of the brief will focus on the parents of children who are looking at their options once they have finished school, as well as promoting a newly launched Twitter hashtag #fe4me.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.