Grupo Codorníu seeks 'major push' to make inroads into UK Cava market

Cava drinks brand Grupo Codorníu has appointed an agency for a 'major PR push' into the competitive sparkling drinks market.

Cube: promoting Barcelona Cava
Cube: promoting Barcelona Cava

Its consumer account was won by drinks specialist Cube Communications after a pitch process and encompasses the entire Codorníu Cava portfolio. 

Cube’s brief is to raise awareness of the Codorníu brand in consumer media and implement Codorníu’s social media strategy.

The campaign will focus on promoting the drink as bringing the Barcelona lifestyle to UK consumers. The brand is based in Barcelona.

Carolyn d’Aguilar, brand manager Codorníu, said: ‘This is a major PR push for Codorníu. We need to communicate Codorníu’s clear points of difference in a very competitive marketplace in order to continue to build consumer brand loyalty and grow our market share.’

Chris Mitchell, director at CUBE Communications, said: ‘Our campaign will combine traditional media relations, campaign-focused activity and digital communications that will centre on Barcelona, the birthplace of Codorníu.’

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