Bell Pottinger Private unveils digital content arm

Bell Pottinger Private has launched a digital content arm, Bell Pottinger Wired.

Joint chiefs: James Thomlinson and Claire Southeard
Joint chiefs: James Thomlinson and Claire Southeard

The 20-strong agency will be jointly led by Claire Southeard and James Thomlinson, one of the winners of PRWeek's 29 under 29 competition (see page 18).

Bell Pottinger Private's CEO, James Henderson, said: 'With the boundaries between owned, earned and paid media being more blurred than ever, now is the ideal time for an agency such as this.

'We're setting ourselves apart from other agencies and providing clients with the attractive prospect of being able to plan and deliver full-service communications campaigns all under one roof.'

The digital offering has grown over the past two years from separate content and digital teams, before being pulled together under the Bell Pottinger Wired brand.

The venture will offer services such as website design, film production and social media management.

Thomlinson said: 'The word digital means many things to different people – often due to pointless and confusing jargon. Bell Pottinger Wired is about stripping back what the client is trying to achieve and finding the best ideas and channels to make it happen.'

Southeard, head of content and former MD of the Press Association’s broadcast consultancy, TNR, added: 'This demonstrates a convergence of disciplines and in launching Bell Pottinger Wired we have brought together years of experience and months of planning to package a new proposition for this digital environment in which we operate. Bell Pottinger Wired will get us there quicker than the rest and show the wider industry that PRs have their place in creative services.'

Watch the Bell Pottinger Wired team discuss it's new offering below.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.