NEW YORK/WASHINGTON: The Pentagon has signed up US PR firm The
Rendon Group in a bid to explain the goals of the American military
campaign in Afghanistan - a message many critics say the Government is
failing to convey to the public.
The Department of Defense awarded Rendon a contract, on a
non-competitive basis, believed to be worth almost £280,000 over
four months, and has the option to extend for a full year.
Rendon, led by founder and president John Rendon, previously represented
the Kuwaiti royal family and its Ministry of Information during the Gulf
War, which it is understood helped the agency win the brief.
The Pentagon wants Rendon to support its messages that the military
action is a war against terrorism and not against Islam.
Rendon's brief is understood to include work to monitor new media in 79
countries and to provide strategic counsel on how to counter opposition