INTERNATIONAL: AOL brief out to pitch as it parts with Factor 3 agency

HAMBURG: Germany's second largest online service provider AOL is

searching for a PR agency following a split with six-year favourite

Factor 3.



AOL PR chiefs said they parted 'amicably' with the Hamburg-based

incumbent and were staging pitches to find a successor for the Germany

account.



Industry speculation suggests German PR agency Kohtes Klewes is in the

running for the AOL brief.



KK, which took pole position in the German ranking in PRWeek's European

league tables (PRWeek, 22 June), is already working for AOL Germany on a

public affairs programme for the service provider's Stop the Clock

campaign.



The decision to repitch the brief follows a corporate communications

overhaul, carried out across AOL in Germany by recently appointed media

relations director Marc-Sven Kopka.



Kopka joined in the summer with an immediate remit to review

communications and reorganise the internal structure of the ten-strong

PR team (PRWeek, 17 August).



The restructure also saw the appointment of media relations manager

Caroliene Goetz, who took on the role in mid-September.



Goetz joined from pan-European technology PR consultancy Kabel New

Media, where she acted as head of corporate communications.



Both Goetz and Kopka report to AOL Germany corporate communications

chief Nicola Sohlke.



AOL's Stop the Clock campaign launched late last year to bring unmetered

access to narrowband customers across Europe.



In August, AOL Europe promoted Clare Gilbert to take on the newly

created role of SV-P, public policy and regulatory affairs to help the

firm roll out competitive broadband access across the UK and Europe

(PRWeek, 31 August).



Gilbert's appointment formed part of a senior management reshuffle at

AOL Europe, which started last May.



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