HAMBURG: Germany's second largest online service provider AOL is
searching for a PR agency following a split with six-year favourite
AOL PR chiefs said they parted 'amicably' with the Hamburg-based
incumbent and were staging pitches to find a successor for the Germany
Industry speculation suggests German PR agency Kohtes Klewes is in the
running for the AOL brief.
KK, which took pole position in the German ranking in PRWeek's European
league tables (PRWeek, 22 June), is already working for AOL Germany on a
public affairs programme for the service provider's Stop the Clock
The decision to repitch the brief follows a corporate communications
overhaul, carried out across AOL in Germany by recently appointed media
relations director Marc-Sven Kopka.
Kopka joined in the summer with an immediate remit to review
communications and reorganise the internal structure of the ten-strong
PR team (PRWeek, 17 August).
The restructure also saw the appointment of media relations manager
Caroliene Goetz, who took on the role in mid-September.
Goetz joined from pan-European technology PR consultancy Kabel New
Media, where she acted as head of corporate communications.
Both Goetz and Kopka report to AOL Germany corporate communications
chief Nicola Sohlke.
AOL's Stop the Clock campaign launched late last year to bring unmetered
access to narrowband customers across Europe.
In August, AOL Europe promoted Clare Gilbert to take on the newly
created role of SV-P, public policy and regulatory affairs to help the
firm roll out competitive broadband access across the UK and Europe
(PRWeek, 31 August).
Gilbert's appointment formed part of a senior management reshuffle at
AOL Europe, which started last May.