Saban Brands calls in Exposure for Power Rangers and Paul Frank work

Saban Brands, owner of kids franchise Power Rangers and the Paul Frank accessories brand, has called in Exposure for campaigns in the UK and France.

20th anniversary: Power Rangers
20th anniversary: Power Rangers

Exposure will work on campaigns targeting trade media at the beginning of the year around Power Rangers’ 20th anniversary. It will also help relaunch the Paul Frank brand and expand into consumer work later in the year.

Saban Brands senior vice-president, international licensing, Kirk Bloomgarden said: ‘Exposure was a natural choice for us, having brand, entertainment and fashion expertise and the ability to create real cultural connections for brands.

‘We are excited about working together on Paul Frank and Power Rangers projects in Europe next year and look forward to announcing further details about our plans soon.’

Exposure comms director Maneeze Chowdhury said: ‘We’re excited to be helping bring Power Rangers and Paul Frank to new audiences, creating some exciting cultural connections that will invigorate these iconic brands.’

Saban Brands bought the rights to Power Rangers back from Disney in 2010 after selling to the corporation in 2001. Since Saban created the television show in 1993 it has generated more than $5bn in worldwide revenue, including licensed toys and products.

In the same year Saban also acquired the Paul Frank accessories company, which originated in southern California and is known for its monkey logo.

Saban Brands also owns kids entertainment brands Digimon, and Vortexx.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Insight Public Affairs joins Blue Star Strategies international agency network

Public affairs agency Insight has joined a five-strong international network of lobbying agencies set up by US member Blue Star Strategies.

DWP communications chief Richard Caseby secures apology from The Guardian

DWP communications chief Richard Caseby secures apology from The Guardian

The Guardian has apologised today for a Polly Toynbee comment piece which gave incorrect details about the hiring of former Sun and Times managing editor Richard Caseby by the Department for Work and Pensions.