PUBLIC SECTOR BRIEFS: Shine Communications takes on campaign for Race For Life 2002

CHARITY: Imperial Cancer Research has taken on agency support to

promote its Race For Life 2002 event. Shine Communications will carry

out a national media campaign for the event, which involves a UK-wide

series of sponsored 5km runs for women competitors only. The first Race

For Life event, which has so far raised £20m for the charity, took

place in 1994.



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